Making a foray in the eastern market, Siemens Home Appliances has inaugurated its first ever retail brand store in Dhakuria, Kolkata. The exclusive 1,467sft Siemens brand store will offer a wide range of built-in and free standing appliances.
Commenting on this retail expansion, Gunjan Srivastava, managing director and CEO, BSH Household Appliances Manufacturing Pvt Ltd, said, “The eastern market is a priority market, with increasing numbers of customers keen on embracing futuristic, aspirational, stylish and innovative technology. With our first Siemens store in Kolkata, we reiterate our promise to provide aesthetically appealing and technologically innovative kitchens. This store will also reaffirm our commitment to bring state-of-the-art technology to Indian homes.”
He explained that the premium Siemens built-in appliances provide easy integration with the kitchen furniture and home architecture with flexible fittings and cutting edge design. As for the free standing products, these have smart technology which ensures they save energy, reduce input and maximise output.